Trump Media Group, in collaboration with Crypto.com, has recently unveiled an ambitious treasury initiative valued at $6.4 billion. This new plan marks a significant step forward for Trump Media, which is under the majority ownership of former President Donald Trump, following its previous investment of $2 billion in Bitcoin and related securities in July 2024.
The newly announced treasury, named the Cronos Treasury, aims to establish a robust financial framework to support Trump Media’s expansion in the digital asset space. The initiative will be backed by a combination of assets, including $1 billion in CRO tokens, which is the native cryptocurrency of the Crypto.com platform, alongside $200 million in cash, $220 million in warrants, and an additional $5 billion equity line of credit from an affiliate of Yorkville Acquisition Corp.
The treasury’s launch will see approximately 6.3 billion CRO tokens held, representing nearly 19% of the total CRO supply. As of early 2025, CRO has experienced a notable price surge, recently trading at around $0.20, which marks a significant increase of more than 29% within a 24-hour period, making it one of the top gainers among cryptocurrencies.
According to a statement from Trump Media, the company plans to purchase $105 million worth of CRO—approximately 2% of the total CRO market cap at the time of the announcement. Additionally, Crypto.com intends to acquire $50 million in common stock of Trump Media, both of which will be subject to a lockup period. The CRO holdings will be staked through Crypto.com’s custody platform to generate revenue.
“This treasury is poised to become the largest digital asset treasury by market cap ratio in history,”
Trump Media statement
In addition to the treasury plans, Trump Media is set to implement a rewards system across its social media platform, Truth Social, and its streaming service, Truth+. Through this system, users will be able to earn “gems” that can be converted into CRO. Future plans include allowing Truth users to pay for subscriptions using CRO, further integrating cryptocurrency into their business model.
The rise of crypto treasuries has gained momentum over the past year, spurred by companies like Strategy (formerly known as MicroStrategy), which began acquiring Bitcoin in 2020 as a strategic move to bolster shareholder returns. Since then, smaller publicly traded firms have followed suit, investing in various digital assets, including Bitcoin, Ethereum, XRP, and Solana, to enhance their stock performances.
Since taking office, former President Trump has shown a keen interest in the cryptocurrency sector, advocating for initiatives to support digital assets. His administration’s involvement in crypto has included launching a meme coin and proposing government purchases of Bitcoin for strategic reserves. Trump Media’s recent ventures, including the introduction of its fintech brand, Truth.Fi, aim to provide clients with exposure to cryptocurrencies and related investments, in partnership with Crypto.com and Yorkville America Digital.
As of 2025, the landscape of digital assets continues to evolve, with companies like Trump Media at the forefront of this transformation. The establishment of the Cronos Treasury represents a significant milestone in the integration of cryptocurrency within traditional business frameworks, reflecting the increasing acceptance of digital currencies in mainstream finance.
For more information on this announcement, refer to the original article on Decrypt.
