Trump Family Ventures into Cryptocurrency with $1.5 Billion Nasdaq Treasury Company
In a significant move within the cryptocurrency market, the Trump family’s World Liberty Financial is reportedly positioning itself to launch a publicly traded treasury company aimed at holding their WLFI token and cash reserves. This initiative involves raising a remarkable $1.5 billion to support a shell company that has already been acquired and listed on the Nasdaq stock exchange, according to documents reviewed by Fortune.
Key figures in this venture include Eric Trump and Donald Trump Jr., who are expected to serve on the board of this new treasury vehicle. This development marks the latest expansion of the Trump family’s investments in cryptocurrency, following the launch of World Liberty Financial in the fall of 2024, which successfully generated $550 million from WLFI token sales, alongside its stablecoin offering pegged to the US dollar.
Moreover, the Trump family’s financial strategies have recently included substantial investments in Bitcoin. Earlier this summer, Trump Media & Technology Group Corp. made headlines by acquiring $2 billion in Bitcoin for its treasury. This acquisition aligns with the growing trend of traditional companies embracing cryptocurrency as part of their financial strategies.
The concept of establishing treasury companies for digital assets is gaining traction, with existing models for Ethereum, Litecoin, and other cryptocurrencies. These companies facilitate traditional investors’ access to cryptocurrency through regulated brokerages, thereby bridging the gap between mainstream finance and the digital asset space.
This move by the Trump family comes on the heels of recent executive orders signed by former President Donald Trump, which aim to expand cryptocurrency access within 401(k) retirement plans. These orders also prohibit federal regulators from leveraging “reputational risk” as a means to restrict banking services related to cryptocurrencies. House Financial Services Chair French Hill (R-AR) endorsed these actions, characterizing them as a significant step against politically motivated financial discrimination. Senator Cynthia Lummis (R-WY) also expressed her approval, highlighting the importance of “transparency and accountability” in the evolving landscape of cryptocurrency regulations.
The strategy employed by World Liberty Financial reflects similar successful approaches taken by other companies, notably MicroStrategy Inc., which rebranded as Strategy in 2025. MicroStrategy has effectively utilized a strategy of Bitcoin accumulation, holding over $72 billion in Bitcoin and achieving a market capitalization of $113 billion, despite generating $115 million in quarterly revenue. This illustrates the potential for significant economic growth through cryptocurrency investments.
As 2025 progresses, the Trump family’s ventures in the cryptocurrency market signify a broader acceptance and institutionalization of digital assets in mainstream financial practices. As the market continues to evolve, the implications of these developments will be crucial for investors and regulatory bodies alike.
Sources: This information is based on reports from Benzinga and Fortune. For further insights, visit Benzinga.
