Trump Family Expands Crypto Ventures with Crypto.com Partnership
In a significant development for the Trump family’s foray into cryptocurrency, Trump Media and Technology Group (TMTG) has announced a partnership with the cryptocurrency exchange Crypto.com. This collaboration aims to create a new company, known as Trump Media CRO Strategy, which will focus on holding CRO, a cryptocurrency token developed by Crypto.com. This expansion is part of a broader trend within the crypto industry, where various companies, even those with no prior connections to digital assets, are beginning to integrate cryptocurrency into their business models.
As of 2025, TMTG plans to invest $105 million in CRO as part of its treasury strategy. The partnership also includes Yorkville Advisors, a blank check company that will co-found this new venture. The overall funding target for this treasury is set at $1 billion in CRO, which accounts for approximately 19% of the token’s market capitalization. In addition, the company is looking to secure $420 million in cash and equivalents, along with a $5 billion line of credit.
This move aligns with the increasing number of businesses establishing digital asset treasuries. Devin Nunes, Chairman and CEO of Trump Media, emphasized the strategic foresight behind this approach, stating,
“Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by assets that have created a comprehensive value proposition and are poised for even greater utility.”
In conjunction with this partnership, TMTG is set to introduce a new rewards system on its Truth Social platform, leveraging the digital wallet infrastructure provided by Crypto.com. Following the announcement, CRO experienced a notable price surge of approximately 30%, reaching 21 cents per token; however, it remains significantly lower than its all-time high of nearly 97 cents recorded in 2021.
Historically, the Trump administration has advocated for crypto-friendly regulations, which has allowed the Trump family to aggressively pursue opportunities within the cryptocurrency sector. This dynamic has, however, drawn scrutiny and allegations of corruption from critics, despite President Trump asserting that he has delegated the management of his business dealings to his sons.
Recently, Trump hosted a lavish dinner for top investors in his meme coin, which he launched shortly before assuming office. Additionally, supporters of the former president can purchase a range of crypto-themed merchandise, including luxury watches and high-end sneakers priced at $100,000.
Furthermore, Trump Media has previously disclosed plans to hold a substantial amount of bitcoin and to create an exchange-traded fund (ETF) linked to five popular cryptocurrencies. World Liberty Financial, a cryptocurrency venture established by Trump and his sons in the previous year, has also gained traction, receiving investments from a fund in the United Arab Emirates and notable crypto entrepreneur Justin Sun. Notably, the Securities and Exchange Commission (SEC) has halted a lawsuit against Sun, originally filed in 2023, which alleged market manipulation and undisclosed celebrity promotions.
On the same day as TMTG’s announcement, a lesser-known firm named ALT5 Sigma revealed plans to raise $1.5 billion for purchasing digital coins created by World Liberty Financial. Eric Trump, the president’s son, is reportedly joining the company’s board. Additionally, another firm, Canary Capital, has filed with the SEC to offer an ETF that would track the price of the president’s meme coin.
As the cryptocurrency landscape continues to evolve in 2025, the Trump family’s ventures into this space are indicative of a larger trend where traditional business models are increasingly integrating digital assets.
For further details, visit the Boston Herald.
